Front Street Brokers Business Religion

FS Brokers
Business Religion

1.  We believe in the commitment to serve our clients and protect their best interests.

2. We believe that ethics and doing the right thing always comes before personal gain.

3. We believe in the pursuit of knowledge and innovation to further serve our clients.

4. We believe in making a lasting impact on our community and our industry.

5. We believe in holding ourselves to the highest standards and leading by example.

6. We believe in a cooperative culture, balanced by hard work, having fun, and a positive working environment.

7. We believe that our independence gives us the ability to outpace the market while our collaboration allows us outperform our competitors.

8. We believe in leveraging our entrepreneurial spirit to amplify our personal and professional relationships.

Quote: “Technology Can, In Fact, Replace Quite a Few REALTORS”

The Myth About The Irreplaceable Realtor 

“Technology Can, In Fact, Replace Quite a Few REALTORS”
This is a quote from Rob Hahn a popular real estate industry blogger and he recently wrote an article about Technology replacing a HUGE number of Realtors. 

Here is a clip from his article, The Myth About The Irreplaceable Realtor
First of all, let’s be honest here for a moment. Technology can easily replace quite a few REALTORS.

I wasn’t making it up when I said I’ve been on stage with Steve Murray when he talked about the conflict between Counselors and Facilitators. Mainstreet Organization of REALTORS posted a fairly lengthy report on Murray’s talk on this topic. Read it in full.

Murray thinks that Counselors have higher production on average, invest in their skills, training, systems, and work to advance their expertise. They understand the market, the community, and the transaction process as a whole. They bring more value to the transaction and to the client, because they are mentally engaged to work better and to deliver higher quality service.
Facilitators on the other hand, says Murray, “can process a sales transaction well but are not in position to add more value from a consulting standpoint.” He thinks Facilitators are not engaged in the business, don’t invest the time and energy to grow their business, advance their expertise, or to improve their skills. They don’t adopt technology as readily. And this is the killer money quote:
  • Because of their lack of expertise, they are not in a position to offer as much in the way of true guidance to their clients and customers.
  • They generally lack transaction experience and are not skilled in the details of either the market or the transaction.
Murray thinks, and I sort of agree, that “of the 1.1 million REALTORS®, he expects there are probably 150,00-200,000 counselors in the real estate business.” Roughly 20% of the total.

So the thing is, I agree 100% with Steve Murray when he says technology will never replace a REALTOR, if what he really means is “Counselor”. If he means Facilitator, then sorry, I don’t care if they have the golden R tattooed on their foreheads; they can be replaced by technology, and frankly, should be.

You can see that Rob Hahn is not afraid of pissing off the powers that be in the Realtor organization.  The way I read it, he just said that 80% of the Realtors can and should be replaced by Technology.  That is a Bold statement. 

I recommend you read the article in full because he makes a compelling argument.

My question to you is what type of Realtor are you? 

A Counselor or a Facilitator?

Why Join Front Street Brokers -- Sandi Rubio

Sandi talks about how she enjoys the collaborative work environment at FS Brokers and how much fun it is to work at such a unique brokerage.

Why Join Front Street Brokers- Jared Cozby

Jared shares his experience of being with FS Brokers since it was founded.  He touches on the unique business model, done-4-you marketing, and competitive commission splits.

Why Join Front Street Brokers - Gavin McCaleb

Associate Broker Gavin McCaleb discusses how FS Brokers leverages cutting edge technology to support agents and how he enjoys the tight-knit collaborative work environment.

Why Join Front Street Brokers - Debbi Myers

Associate Broker Debbi Myers shares her thoughts about the unique environment and support you get at FS Brokers and who she thinks would be a good fit for the brokerage.

Why Join Front Street Brokers - Anastasia Olmstead

Anastasia describes her experience at FS Brokers since joining and how it's benefited her business by making the switch.

Why Join Front Street Brokers - Phil Mount

Phil discusses the business/practical benefits of working at FS Brokers and also shares the emotional bonuses that the brokerage offers to it's agents.

Monthly Limo Bus Tour

FS Broker Agents Out On Our Monthly Limo Bus Tour

FSB - Limo Bus
FSB is seeking experienced agents who are looking for a fun, innovative and thriving office.  
Leverage our Done-For-You marketing and enjoy our fun office environment.

Just ask for a meeting to learn more.  

Free Real Estate Platform For FSB Agents

Agent Website - CRM - Done For You Marketing ($500 Value)

Every Agent at Front Street Brokers gets their own personal Kunversion website for free. It's amazing. 

You get your own first class website, with built in conversion and follow up features, plus a great customer database software that helps stay in front of your best clients.  

To go out and purchase this platform for your business it would cost you $500/month. You get for FREE at FS Brokers! 

Watch This Silent Video To Get A Quick Preview Of This Great Free Tool For Your Business.

Free Fishing Day 2015

Jo & Morgan manning the tent.

Parkcenter Pond
Worms & Dirt for Everyone!
Free Water and FSB Koozies!


Kiddos rigging their poles and showing off their catches of the day!

Fishing Poles 
Tackle Gear for the Lucky Raffle Winners!

Fish Were Jumping Here, There and.....


Until Next Year....
We had a blast!

About Front Street Brokers

About Front Street Brokers

Formerly known as Turner Real Estate Group, the company was re-branded to Front Street Brokers (aka FS Brokers), when moving to one of the busiest street corners in Boise. From the beginning the goal of FS Brokers was to develop a reputation in Boise as a real estate office that is known for their superior knowledge of the marketplace, their good-natured approach to working with clients, and their innovative marketing efforts to sell homes. The first thing agents who work at Front Street hear from the owner is that above all else, do the right thing, put your clients and colleagues before yourself, because this business is about the long game, not short-term gains. The reputation of our firm is our most valuable asset and therefore taken very seriously. 

FS Brokers is a small firm consisting currently of 15 full-time agents. However, we are happy to report that even though we are small in comparison to other firms, we carry a marketing impact greater than some of the largest brokerages in town. Having one of the most visible offices in the area, combined with our weekly newsletters, radio shows, top 10 real estate website and media appearances, FS Brokers is the 800-pound gorilla of real estate companies in Idaho.

Our prevailing marketing efforts can also be seen in our listing marketing. Many sellers believe that real estate agents’ abilities to market their listings are all fairly similar. That they predominately rely on MLS traffic and other real estate sites to get traffic to their homes. However, we can prove that we can offer listing marketing on a whole different class that is typically seen with 99.9% of active agents. 

Creative and Effective Marketing is the biggest area of separation from the industry norms you will see with FSB.  In fact, if something is an industry norm, FSB likes to purposefully question the practice to see if there might be a better way.   FSB often studies other industries to see what marketing practices are working well, and then will test those practices in the real estate market.  The real estate industry is often 3 to 5 years behind many other industries in regard to effective marketing practices.  FSB has noticed that new marketing technology is not always the most effective, but rather, the key is to focus marketing efforts with the right message, through effective delivery channels that get noticed.

“We are definitely an outside-the-box real estate firm,” says the Broker of FSB.  “But when we look at what we do different, we are often surprised that more brokerages don’t operate the way we do.  We feel our methods just make good common sense.  The funny thing is, we are often considered radically different by our peers.  I like to think we are radically effective.”